The Kvarner Way is not a classic wine route or a list of points on a map. It is a complete destination eno-gastronomic ecosystem that connects what a guest in Kvarner really wants to experience: wine, food, people, places, culture and events.
The Kvarner Way includes winemakers, other local producers of food and products, restaurants, events, and institutions and interpretation points that preserve local heritage, such as Kuća belica. This presents Kvarner as an area where autochthonous varieties are not an isolated product, but part of the wider Mediterranean Way of Life - a Mediterranean way of life that connects the table, landscape, tradition, hospitality and modern experience.
KWARE – Kvarner Wine AI Route Ecosystem – gives this system a digital and AI layer. The goal is not technology for technology's sake, but personalized destination discovery: a guest can connect a winery with a restaurant, local product, event, cultural spot or other experience based on their interests.
The international dimension through Iter Vitis further opens up space for connections with Mediterranean wine and cultural destinations. The common denominator is indigenous varieties, local flavors, heritage, sustainable tourism and Mediterranean life.
That's why The Kvarner Way sums up what we want guests to remember about Kvarner: home of indigenous grapes, Mediterranean flavours & a unique way of life.
Indigenous grapes. Mediterranean flavors. The Kvarner Way.
This is not just a communication message. It is the way we want to connect the offer of Kvarner into a recognizable and market-understandable experience.
