{"id":3229,"date":"2026-01-12T19:14:59","date_gmt":"2026-01-12T19:14:59","guid":{"rendered":"https:\/\/kvarner.wine\/?p=3229"},"modified":"2026-01-15T18:15:25","modified_gmt":"2026-01-15T18:15:25","slug":"kvarner-wines-nakon-pet-godina-kako-je-vino-postalo-ozbiljna-regionalna-politika","status":"publish","type":"post","link":"https:\/\/kvarner.wine\/hr\/kvarner-wines-nakon-pet-godina-kako-je-vino-postalo-ozbiljna-regionalna-politika\/","title":{"rendered":"Kvarner Wines nakon pet godina: kako je vino postalo ozbiljna regionalna politika"},"content":{"rendered":"\n<p data-block-type=\"core\">Postoje vinske udruge koje organiziraju doga\u0111aje \u2013 i postoje udruge koje grade sustav. Kvarner Wines u petoj godini djelovanja jasno pripada ovoj drugoj kategoriji. Obljetnica obilje\u017eena u rije\u010dkoj vinoteci Wine&amp;Co, pod nazivom Kvarner Wines Day, nije bila tek jo\u0161 jedan ro\u0111endanski toast, nego precizno re\u017eirana najava najambicioznije godine u povijesti udru\u017eenja.<\/p>\n\n\n\n<p data-block-type=\"core\">U sredi\u0161tu Rijeke okupilo se stotinjak ljudi koji u hrvatskoj gastronomiji ne\u0161to zna\u010de: vinari, chefovi, sommelieri, ugostitelji, distributeri, institucionalni partneri i klju\u010dni opinion makeri. Ta koncentracija stru\u010dnosti i utjecaja govori vi\u0161e od bilo kakve statistike \u2013 Kvarner Wines danas funkcionira kao nezaobilazan operativni i komunikacijski centar kvarnerske eno-gastronomije.<\/p>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\" data-block-type=\"core\">\n<figure class=\"wp-block-image size-medium\" data-block-type=\"core\"><a href=\"https:\/\/kvarner.wine\/wp-content\/uploads\/2026\/01\/Clanovi-udruzenja-Kvarner-Wines-sa-zupanom-PGZ-Ivicom-Lukanovicem-i-direktoricom-TZ-Kvarnera-Irenom-Persic-Zivadinov-StillsMotion-factory.jpg.webp\"><img loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"400\" data-id=\"3231\" src=\"https:\/\/kvarner.wine\/wp-content\/uploads\/2026\/01\/Clanovi-udruzenja-Kvarner-Wines-sa-zupanom-PGZ-Ivicom-Lukanovicem-i-direktoricom-TZ-Kvarnera-Irenom-Persic-Zivadinov-StillsMotion-factory.jpg-600x400.webp\" alt=\"\" class=\"wp-image-3231\" style=\"aspect-ratio:3\/2\" srcset=\"https:\/\/kvarner.wine\/wp-content\/uploads\/2026\/01\/Clanovi-udruzenja-Kvarner-Wines-sa-zupanom-PGZ-Ivicom-Lukanovicem-i-direktoricom-TZ-Kvarnera-Irenom-Persic-Zivadinov-StillsMotion-factory.jpg-600x400.webp 600w, https:\/\/kvarner.wine\/wp-content\/uploads\/2026\/01\/Clanovi-udruzenja-Kvarner-Wines-sa-zupanom-PGZ-Ivicom-Lukanovicem-i-direktoricom-TZ-Kvarnera-Irenom-Persic-Zivadinov-StillsMotion-factory.jpg-1024x682.webp 1024w, https:\/\/kvarner.wine\/wp-content\/uploads\/2026\/01\/Clanovi-udruzenja-Kvarner-Wines-sa-zupanom-PGZ-Ivicom-Lukanovicem-i-direktoricom-TZ-Kvarnera-Irenom-Persic-Zivadinov-StillsMotion-factory.jpg-768x512.webp 768w, https:\/\/kvarner.wine\/wp-content\/uploads\/2026\/01\/Clanovi-udruzenja-Kvarner-Wines-sa-zupanom-PGZ-Ivicom-Lukanovicem-i-direktoricom-TZ-Kvarnera-Irenom-Persic-Zivadinov-StillsMotion-factory.jpg-1536x1024.webp 1536w, https:\/\/kvarner.wine\/wp-content\/uploads\/2026\/01\/Clanovi-udruzenja-Kvarner-Wines-sa-zupanom-PGZ-Ivicom-Lukanovicem-i-direktoricom-TZ-Kvarnera-Irenom-Persic-Zivadinov-StillsMotion-factory.jpg.webp 2000w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/a><figcaption class=\"wp-element-caption\">\u010clanovi udru\u017eenja Kvarner Wines sa \u017eupanom PG\u017d Ivicom Lukanovi\u0107em i direktoricom TZ Kvarnera Irenom Per\u0161i\u0107 \u017divadinov <\/figcaption><\/figure>\n\n\n\n<figure class=\"wp-block-image size-medium\" data-block-type=\"core\"><a href=\"https:\/\/kvarner.wine\/wp-content\/uploads\/2026\/01\/Clanovi-udruzenja-Kvarner-Wines-StillsMotion-factory.jpg.webp\"><img loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"400\" data-id=\"3230\" src=\"https:\/\/kvarner.wine\/wp-content\/uploads\/2026\/01\/Clanovi-udruzenja-Kvarner-Wines-StillsMotion-factory.jpg-600x400.webp\" alt=\"\" class=\"wp-image-3230\" style=\"aspect-ratio:3\/2\" srcset=\"https:\/\/kvarner.wine\/wp-content\/uploads\/2026\/01\/Clanovi-udruzenja-Kvarner-Wines-StillsMotion-factory.jpg-600x400.webp 600w, https:\/\/kvarner.wine\/wp-content\/uploads\/2026\/01\/Clanovi-udruzenja-Kvarner-Wines-StillsMotion-factory.jpg-1024x682.webp 1024w, https:\/\/kvarner.wine\/wp-content\/uploads\/2026\/01\/Clanovi-udruzenja-Kvarner-Wines-StillsMotion-factory.jpg-768x512.webp 768w, https:\/\/kvarner.wine\/wp-content\/uploads\/2026\/01\/Clanovi-udruzenja-Kvarner-Wines-StillsMotion-factory.jpg-1536x1024.webp 1536w, https:\/\/kvarner.wine\/wp-content\/uploads\/2026\/01\/Clanovi-udruzenja-Kvarner-Wines-StillsMotion-factory.jpg.webp 2000w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/a><figcaption class=\"wp-element-caption\">\u010clanovi udru\u017eenja Kvarner Wines<\/figcaption><\/figure>\n<\/figure>\n\n\n\n<p data-block-type=\"core\">Simbolika trenutka nije bila slu\u010dajna. Kvarner je prva i zasad jedina hrvatska Europska regija gastronomije, a upravo se kroz projekte Kvarner Winesa ta titula pretvara iz protokolarne u sadr\u017eajnu kategoriju. Ovdje se ne govori samo o promociji vina, nego o dugoro\u010dnoj artikulaciji identiteta regije kroz gastronomiju, autohtone sorte i profesionalno upravljanje.<\/p>\n\n\n\n<p data-block-type=\"core\">Program je vodio Frano Ridjan, jedno od rijetkih televizijskih lica koje razumije i kontekst i publiku, podsjetiv\u0161i na podatak koji se \u010desto previ\u0111a: u 2025. godini Kvarner Wines sudjelovao je na vi\u0161e od 60 doga\u0111anja, ne samo u Hrvatskoj, nego i na klju\u010dnim emitivnim tr\u017ei\u0161tima \u2013 od Italije i Austrije do Slovenije, Ma\u0111arske i Srbije. To nije rezultat entuzijazma, nego organizacije.<\/p>\n\n\n\n<div class=\"wp-block-stackable-columns stk-block-columns stk-block stk-1f98f05\" data-block-id=\"1f98f05\"><style>.stk-1f98f05 .stk--block-align-1f98f05{align-items:center !important;}.stk-1f98f05-column{--stk-columns-spacing:0px !important;--stk-column-gap:39px !important;}<\/style><div class=\"stk-row stk-inner-blocks stk--block-align-1f98f05 stk-block-content stk-content-align stk-1f98f05-column\">\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-35920f4\" data-v=\"4\" data-block-id=\"35920f4\"><style>@media screen and (min-width: 768px){.stk-35920f4 {flex:var(--stk-flex-grow, 1) 1 calc(65% - var(--stk-column-gap, 0px) * 1 \/ 2 ) !important;}}<\/style><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-35920f4-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-35920f4-inner-blocks\">\n<p data-block-type=\"core\">Zanimljivo, doga\u0111aj je izbjegao klasi\u010dne govore. Umjesto toga, putem video-linka obratili su se potpredsjednik Vlade RH i ministar poljoprivrede David Vlaj\u010di\u0107, \u017eupan Primorsko-goranske \u017eupanije Ivica Lukanovi\u0107, gradona\u010delnica Grada Rijeke Iva Rin\u010di\u0107, direktorica Turisti\u010dke zajednice Kvarnera Irena Per\u0161i\u0107 \u017divadinov, predsjednica Kvarner International Wine Trophy Ivana Puhelek, ambasadorice projekta Kvarner \u2013 Europska regija gastronomije Ines Mati\u0107 Mate\u0161kovi\u0107, Lucija Matijevi\u0107 i Monika Neral, koje su simboli\u010dno otvorile magnum pjenu\u0161ce od \u017elahtine, kao i predsjednica Udru\u017eenja za 2026. godinu Egle Katunar te direktor Kvarner Winesa \u017darko Stilin. Format je bio moderan, funkcionalan i \u2013 \u0161to je rijetkost \u2013 discipliniran.<\/p>\n\n\n\n<p data-block-type=\"core\">Model udru\u017eivanja koji Kvarner Wines provodi kroz Zadrugu Vina Kvarnera ve\u0107 se danas mo\u017ee promatrati kao studija slu\u010daja uspje\u0161nog vinskog marketinga u Hrvatskoj. Sustavno povezivanje vinogradara i vinara s HoReCa sektorom i distributerima, uz jasnu tr\u017ei\u0161nu strategiju, pokazalo se daleko u\u010dinkovitijim od individualnih nastupa. Kvaliteta vina od autohtonih sorti, potvr\u0111ena me\u0111unarodnim priznanjima, sada dobiva i jasan narativ: pripadnost, lokalni ponos i svjesni konzumerizam.<\/p>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-31a4374\" data-v=\"4\" data-block-id=\"31a4374\"><style>@media screen and (min-width: 768px){.stk-31a4374 {flex:var(--stk-flex-grow, 1) 1 calc(35% - var(--stk-column-gap, 0px) * 1 \/ 2 ) !important;}}<\/style><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-31a4374-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-31a4374-inner-blocks\">\n<div class=\"wp-block-stackable-image stk-block-image stk-block stk-b2176e6\" data-block-id=\"b2176e6\"><style>.stk-b2176e6 .stk-img-figcaption{text-align:center !important;font-size:14px !important;}.stk-b2176e6 .stk-img-wrapper img{object-position:53% 87% !important;}@media screen and (max-width: 1023px){.stk-b2176e6 .stk-img-figcaption{font-size:14px !important;}}<\/style><figure><a class=\"stk-link\" href=\"https:\/\/kvarner.wine\/wp-content\/uploads\/2026\/01\/Egle-Katunar-i-Zarko-Stilin-1-StillsMotion-factory.webp\"><span class=\"stk-img-wrapper stk-image--shape-stretch\"><img loading=\"lazy\" decoding=\"async\" class=\"stk-img wp-image-3232\" src=\"https:\/\/kvarner.wine\/wp-content\/uploads\/2026\/01\/Egle-Katunar-i-Zarko-Stilin-1-StillsMotion-factory-600x400.webp\" width=\"600\" height=\"400\" srcset=\"https:\/\/kvarner.wine\/wp-content\/uploads\/2026\/01\/Egle-Katunar-i-Zarko-Stilin-1-StillsMotion-factory-600x400.webp 600w, https:\/\/kvarner.wine\/wp-content\/uploads\/2026\/01\/Egle-Katunar-i-Zarko-Stilin-1-StillsMotion-factory-1024x682.webp 1024w, https:\/\/kvarner.wine\/wp-content\/uploads\/2026\/01\/Egle-Katunar-i-Zarko-Stilin-1-StillsMotion-factory-768x512.webp 768w, https:\/\/kvarner.wine\/wp-content\/uploads\/2026\/01\/Egle-Katunar-i-Zarko-Stilin-1-StillsMotion-factory-1536x1024.webp 1536w, https:\/\/kvarner.wine\/wp-content\/uploads\/2026\/01\/Egle-Katunar-i-Zarko-Stilin-1-StillsMotion-factory.webp 2000w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/span><\/a><figcaption class=\"stk-img-figcaption\">Egle Katunar i \u017darko Stilin<\/figcaption><\/figure><\/div>\n<\/div><\/div><\/div>\n<\/div><\/div>\n\n\n\n<p data-block-type=\"core\">Upravo ta razina profesionalizma, uz podr\u0161ku Ministarstva poljoprivrede, HAPIH-a, APPRRR-a, Primorsko-goranske \u017eupanije, Hrvatske turisti\u010dke zajednice, Turisti\u010dke zajednice Kvarnera i niza lokalnih institucija, pozicionirala je Kvarner Wines kao jednog od najvidljivijih aktera hrvatske eno-gastronomske scene \u2013 ne samo po prisutnosti, nego po sadr\u017eaju.<\/p>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-3 wp-block-gallery-2 is-layout-flex wp-block-gallery-is-layout-flex\" data-block-type=\"core\">\n<figure class=\"wp-block-image size-full\" data-block-type=\"core\"><img loading=\"lazy\" decoding=\"async\" width=\"512\" height=\"341\" data-id=\"3307\" src=\"https:\/\/kvarner.wine\/wp-content\/uploads\/2026\/01\/IMG_7468.webp\" alt=\"\" class=\"wp-image-3307\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\" data-block-type=\"core\"><img loading=\"lazy\" decoding=\"async\" width=\"512\" height=\"341\" data-id=\"3311\" src=\"https:\/\/kvarner.wine\/wp-content\/uploads\/2026\/01\/IMG_7472.webp\" alt=\"\" class=\"wp-image-3311\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\" data-block-type=\"core\"><img loading=\"lazy\" decoding=\"async\" width=\"512\" height=\"341\" data-id=\"3312\" src=\"https:\/\/kvarner.wine\/wp-content\/uploads\/2026\/01\/IMG_7473.webp\" alt=\"\" class=\"wp-image-3312\"\/><\/figure>\n<\/figure>\n\n\n\n<p data-block-type=\"core\">U suradnji s Primorsko-goranskom \u017eupanijom izra\u0111en je i Program razvoja vinogradarstva i vinarstva PG\u017d-a, strate\u0161ki dokument koji jasno definira tri klju\u010dna cilja: brendiranje vina, podizanje kvalitete i pove\u0107anje vinogradarskih povr\u0161ina. Operativno, program se oslanja na edukaciju, marketing, digitalizaciju i pametnu poljoprivredu, s posebnim naglaskom na autohtone sorte.<\/p>\n\n\n\n<p data-block-type=\"core\">Danas Kvarner Wines okuplja najva\u017enije vinarije regije \u2013 od Vrbnika i Vinodola do Krka i Kastva \u2013 i stoji iza projekata koji su ve\u0107 postali standard: WineRi, jedan od rijetkih vinskih sajmova u Hrvatskoj koji ima jasnu tr\u017ei\u0161nu funkciju; Kvarner International Wine Trophy, natjecanje koje inzistira na certificiranim ocjenjiva\u010dima; \u010dlanstvo u ruti Iter Vitis te razvoj platforme Kvarner Wines Route, koja vino povezuje s gastronomijom, turizmom i kulturnim identitetom.<\/p>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-3 wp-block-gallery-3 is-layout-flex wp-block-gallery-is-layout-flex\" data-block-type=\"core\">\n<figure class=\"wp-block-image size-large\" data-block-type=\"core\"><img loading=\"lazy\" decoding=\"async\" width=\"341\" height=\"512\" data-id=\"3308\" src=\"https:\/\/kvarner.wine\/wp-content\/uploads\/2026\/01\/IMG_7469.webp\" alt=\"\" class=\"wp-image-3308\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\" data-block-type=\"core\"><img loading=\"lazy\" decoding=\"async\" width=\"341\" height=\"512\" data-id=\"3309\" src=\"https:\/\/kvarner.wine\/wp-content\/uploads\/2026\/01\/IMG_7470.webp\" alt=\"\" class=\"wp-image-3309\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\" data-block-type=\"core\"><img loading=\"lazy\" decoding=\"async\" width=\"341\" height=\"512\" data-id=\"3310\" src=\"https:\/\/kvarner.wine\/wp-content\/uploads\/2026\/01\/IMG_7471.webp\" alt=\"\" class=\"wp-image-3310\"\/><\/figure>\n<\/figure>\n\n\n\n<p data-block-type=\"core\">U 2026. godini fokus se dodatno poja\u010dava. WineRi se vra\u0107a u Exportdrvo 13. i 14. o\u017eujka, Kvarner International Wine Trophy odr\u017eat \u0107e se u Vrbniku krajem o\u017eujka, a Kvarner Wines Route bit \u0107e registrirana kao kulturna ruta Vije\u0107a Europe. Uz to, planirano je vi\u0161e od 70 aktivnosti u Hrvatskoj i inozemstvu, u suradnji s klju\u010dnim partnerima.<\/p>\n\n\n\n<p data-block-type=\"core\">Pet godina nakon osnutka, Kvarner Wines pokazuje da vino mo\u017ee biti vi\u0161e od proizvoda \u2013 mo\u017ee biti alat regionalnog razvoja, ozbiljna kulturna politika i tr\u017ei\u0161no relevantan projekt. U hrvatskom kontekstu, to i dalje nije pravilo. Upravo zato Kvarner Wines vrijedi pa\u017enje.<\/p>\n\n\n\n<p data-block-type=\"core\">Unaprijed zahvaljujemo na objavi informacije u Va\u0161em mediju i molimo Vas za povratnu informaciju kako bismo objavljenu informaciju dijelili.<\/p>\n\n\n\n<p data-block-type=\"core\">Za sva dodatna pitanja i poja\u0161njenja budite slobodni javiti se na <a href=\"mailto:vina.kvarnera@gmail.com\">vina.kvarnera@gmail.com<\/a> ili +385\/91\/7639776.<\/p>\n\n\n\n<p class=\"has-text-align-right\" data-block-type=\"core\">Udru\u017eenje Kvarner Wines<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Postoje vinske udruge koje organiziraju doga\u0111aje \u2013 i postoje udruge koje grade sustav. Kvarner Wines u petoj godini djelovanja jasno pripada ovoj drugoj kategoriji. Obljetnica obilje\u017eena u rije\u010dkoj vinoteci Wine&amp;Co, pod nazivom Kvarner Wines Day, nije bila tek jo\u0161 jedan ro\u0111endanski toast, nego precizno re\u017eirana najava najambicioznije godine u povijesti udru\u017eenja. U sredi\u0161tu Rijeke okupilo [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":3231,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"iawp_total_views":201,"footnotes":""},"categories":[15,38],"tags":[],"class_list":["post-3229","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-novosti","category-priopcenja"],"acf":[],"_links":{"self":[{"href":"https:\/\/kvarner.wine\/hr\/wp-json\/wp\/v2\/posts\/3229","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/kvarner.wine\/hr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/kvarner.wine\/hr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/kvarner.wine\/hr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/kvarner.wine\/hr\/wp-json\/wp\/v2\/comments?post=3229"}],"version-history":[{"count":5,"href":"https:\/\/kvarner.wine\/hr\/wp-json\/wp\/v2\/posts\/3229\/revisions"}],"predecessor-version":[{"id":3317,"href":"https:\/\/kvarner.wine\/hr\/wp-json\/wp\/v2\/posts\/3229\/revisions\/3317"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/kvarner.wine\/hr\/wp-json\/wp\/v2\/media\/3231"}],"wp:attachment":[{"href":"https:\/\/kvarner.wine\/hr\/wp-json\/wp\/v2\/media?parent=3229"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/kvarner.wine\/hr\/wp-json\/wp\/v2\/categories?post=3229"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/kvarner.wine\/hr\/wp-json\/wp\/v2\/tags?post=3229"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}